Index In , reading his book The Art Think Like a Champio. Download Why We Want You To Be Rich by Donald Trump and Robert Kiyosaki. It's not good enough to want it. You've got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the. Donald Trump is blunt, brash, surprisingly old- Published in the United States by Ballantine Books, an imprint of The Random House Publishing Group.
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Title Page. Dedication. Introduction. Five Billion Reasons Why You Should Read This Book. PART I. The Donald J. Trump School of Business and Management. Book Description President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America's. The Art of the Deal by Donald J. Trump with Tony Schwartz published in gives an insight about a man's life and how he has achieved.
If you were looking for a business lesson, this would be as close to that as you would get from this book. Yet, the majority of Surviving at the Top was basically Trump bragging about his victories or nonchalantly brushing off the deals that got away from him. This may not appeal to some people, but I found it to be entertaining.
Speaking of Trump's braggadocio, you will find it here in spades. This is classic Trump, once again. You will notice that he has not changed too much since his first literary outing in The Art of the Deal and, to be honest, does not seem to have changed all that much since becoming President. In fact, it seems like he had been emboldened by his successes in business since his first book and has somehow become even more confident about himself and his organization.
For a guy who is already as in love with himself as much as Donald Trump is, that is truly a lot of confidence to speak of. He also tries to humbly brag about himself on several occasions in Surviving at the Top, where he will talk himself up one way but play it off as though it were merely a fact that he was relaying to his readers, making it seem like no big deal in the first place.
This can come off as highly arrogant to many people, and I have to concur. However, since this is something I notice about the President even to this day, I found these instances to be quite humorous and enjoyable.
In short, this is the same Donald Trump as always, and if you happen not to like him all that much for any reason, you probably should skip this book entirely. Like I have previously mentioned, since his writing of The Art of the Deal, Trump had been on a roll in real estate and had become braver as a result. Because of this newfound success, Trump did not feel the need to pull his punches when referencing his business adversaries.
Though never one to hold his tongue with such matters as disparaging a rival, he seems to have taken things a step further in Surviving at the Top by appearing to be quite ruthless at times.
He really lets loose when trash talking somebody who had wronged him or crossed him along the way, and I loved it. I may not seem like a good person for enjoying these moments of discourteous conflict so much, but I primarily read to be entertained, and that desire was fully satiated by Trump's anecdotes. Again, if you are of a more passive disposition, do not generally like conflict, or have a strong aversion to uncivilized conduct, Trump's book and Trump in general may not be for you.
One specific conflict worth mentioning for this review was Donald Trump's divorce from his first wife Ivana, which he touches upon early in the book. I have always heard of a lot of malice existing between the two parties whilst in the midst of their high profile separation, but Donald Trump downplayed any such notions in his book. He made it seem as though things were okay between he and Ivana, but I find that hard to believe, especially since the media had been covering it so fervently as to rile up both he and his wife to a boiling point.
I think he just did not want to make things seem worse for him than they were in reality, which is typical Trump behavior.
He came out of the divorce looking heartless, so he opted to paint himself in a totally different light for his book, which is understandable, but I wish he was more candid about his separation. To his credit, though, he did refrain from badmouthing Ivana as harshly as he had his business adversaries, which was uncharacteristically lenient of him to do so. His final challenge was Hilary Clinton. A woman with decades of political experience, an ex-president husband and hundreds of millions of dollars behind her.
He even threatened to throw Clinton in jail in one of the Presidential debates. It was the wildest election campaign anyone can remember, something no-one had seen before. And against all odds, Trump won and become President of the US.
They are wrong.
This book reveals how he negotiated some of his biggest real estate deals and how he does branding, marketing and publicity. Most of the other presidential candidates spoke at an eighth or tenth grade level. News anchors and comedians quickly made fun of Trump for this, calling him and his supporters dumb.
But speaking in a simple way was how Trump got elected. Keep in mind that he has a degree from Wharton Business School, one of the most prestigious university programs in America. If Trump wanted to, he could use big academic words, but that would be a bad move. Think about it. If you speak using a lot of big words, then only very educated people will understand you.
But if you speak in a clear and simple way, then both the educated and working class people will understand you.
And almost everyone agrees that Trump won the election by winning the vote of blue collar workers. One of the first rules I learned about marketing that made my online business successful was to always use the simplest language you can. Insecure people want to look smart by using big words, but truly smart people want to be understood by the most people possible. Make no mistake, this was one of his secret strategies for winning the election.
Talk to people to get a gut feeling about the market, then trust your instincts to make a decision. By asking a lot of questions, he develops a gut feeling about how good the property, neighborhood and city is. In the book he says: To me, committees are what insecure people create in order to put off making hard decisions.
He also says in the book: Perhaps the most important thing I learned at Wharton was not to be overly impressed by academic credentials. Sure, a degree is very useful when you want to be a doctor or lawyer, but business is different. You often have to rely on your intuition. At the time many people were rushing to invest in oil. His friend told him he was missing a big opportunity.
Trump won by winning a few key states in the northeast including Michigan, Pennsylvania and Wisconsin. Most people assumed these states would vote for Clinton because they had voted for a Democrat president for over 20 years.
Trump had a gut feeling there were many voters inside these states that felt invisible. They were blue collar manufacturing workers whose jobs were disappearing and no politician was talking about it. Then Trump came along and talked about it, blaming free trade and illegal immigration for the loss of jobs. Trump had won states they thought he had no chance of winning. And he did it by talking to people in these states and getting a gut feeling he should focus his message to white working class people.
Trump may be a billionaire, but people say they always saw him outside chatting with the construction workers who built his buildings. And from those conversations, he got a feeling of what American people wanted, and trusted his instincts all the way to the White House. Action Step: When starting your own business, first ask lots of questions to potential customers to develop a gut feeling about the marketplace. Then trust your instincts and make a decision.
Thinking big allows you to be a lot more successful without doing a lot more work. They just think bigger, which means they do different kinds of work. For example, when Trump was in his 30s he found a large apartment building for sale called the Swifton.
It was a very large building with 1, units. Most people would feel totally overwhelmed needing to manage 1, apartments, but Trump and his father saw it a different way. Trump says it takes almost the same amount of energy to manage 1, tenants as it does 50, but with 1, you can make a lot more money.
So Trump would feel like he was wasting time focusing a lot of energy into the project if it was small. I like thinking big.
I always have. Most people think small, because most people are afraid of success, afraid of making decisions, afraid of winning. And that gives people like me a great advantage. He always seems to be building the biggest and the best thing ever. People may not always think big themselves, but they can still get very excited by those who do.
People want to believe that something is the biggest and the greatest and the most spectacular. Then he held a press conference talking about his detailed plans for the land. And that day he learned something about human nature: people care when something is the biggest or the best or number one. Almost everyone knows the name of the first person to walk on the moon, but not the second.
So think big whenever you can. Be number one in your category of business. Action Step: Multiply your current goals by Would that actually be harder to achieve or just require a different kind of work?
Thinking big can let you be more successful, you just need the stomach to play on a higher level than most people are comfortable with. Being bold, controversial and confrontational will force people to pay attention to you. There has not been a more controversial presidential candidate than Donald Trump in recent history. Even his supporters will admit it. Trump received the most negative reporting of any politician because he made many controversial and shocking statements.
Every day, reporters of the mainstream media were trying to take him down with a new attack. The headlines every day were all about Trump. To him it is free advertising.
Trump understands the press is constantly hungry for a good story. And interesting stories involve confrontation or surprise. To get attention you have to do something a little different.
And the old building had two sculptures attached to an outside wall. So Trump faced a decision. Should he save the sculptures because they were art? Or should he destroy them with the building, saving weeks of time and millions of dollars? In the end, Trump decided to have the sculptures destroyed.
Trump now regrets having the sculptures destroyed because the event became a symbol for greedy developers steamrolling over past culture. But he learned an important business lesson: Even though the publicity was almost entirely negative, there was a great deal of it, and that drew a tremendous amount of attention to Trump Tower.
Almost immediately we saw an upsurge in the sales of apartments. And that also shines light on why Trump won the election in spite of an avalanche of negative publicity.
Action Step: Take a public stand on an important issue. Some people will agree with you and others will disagree, but you will get attention which often turns into sales. When most people are confronted with a negative question like that, they would probably become defensive. To get the upper hand in deals, make the other person believe you have what they secretly want. To win negotiations and make good deals, you must have leverage. For example, one time Trump wanted to open a casino with Holiday Inn.
Now he wanted Holiday Inn as a partner to help finish the project. What did Holiday Inn want? They wanted to partner with someone who had almost finished building a casino. This would save them a lot of money, time and energy.
Holiday Inn believed Trump had what they wanted: a casino project that was soon to be finished. But the truth was Trump had just started construction. In this situation, Trump knew he needed to make the Holiday Inn executives keep believing that the project was well under way. That was his leverage. So he called his construction supervisor and said to make the construction site look like the busiest one in the world.
To bring in more trucks and more workers and make them do something. The executives saw all the busy workers and were satisfied with all the activity happening.